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About Lady Like

Lady Like is a brand created by the students in Mr. Mel Grayson's Market Analysis and Presentation class, 2010, The Fashion Institute of Design and Merchandising, LA, CA. Lady Like will not be marketed, or produced, but will be presented, by invitation only, December 13, 2010, FIDM, LA, CA. Team members include:

Lady Like team members: Carla Buchanan, Promotions, / Color & Fabrication Marvin Gordon, Product Development Lauren Treece/ Merchandising , Namita Seksaria/designer, Alicia Relich, Alice (Seunghee) Noh/designer/Mr. Mel Grayson/owner



Friday, November 26, 2010

Promotional Calendar and Budget


Lady Like Promotional Plan and Budget
by Carla Buchanan/Promotions
City
Date
Event
Budget
Las Vegas, New York, Los Angeles, Dallas, 
Chicago, Atlanta
1/15-3/30
Direct mail to buyers campaign
$4,000.00
Las Vegas
2/15-2/17
Virtual Showroom
$3,000.00
Las Vegas
2/14-2/16
MAGIC
$10,000.00
Las Vegas
2/15
Lady Like Wine Party at Pahrump Valley Winery
$12,000
New York
2/19/20/21
Atlier
$10,000.00
New York 
2/18-2/22
Virtual Showroom
$3,000.00
New York
2/20
Wine party at New York City Winery
$12,000.00
Chicago, Atlanta
2/24-2/30
Virtual Showroom
$3,000.00
Los Angeles
3/13-3/18
Virtual Showroom
$3,000.00
Los Angeles
3/14-17 
Los Angeles Fashion Market, Fall 2011
$10,000.00
Los Angeles
3/16
Wine party at San Antonio Winery
$12,000.00
Dallas
3/23-3/25
Virtual Showroom
$3,000.00
Dallas
3/24-25
Dallas Apparel & Accessories Market 2011
March 24 - March 27, 2011
Women's • Children's • Men's • Western • Bridal • Special Occasion • Southwest Shoe Expo
$10,000.00
Dallas
3/24
Wine party at x10 Cellars
$12,000
National
9/1-11-1
Google Ad Word Campaign
$10,000
National
9/1-11-1
Facebook Ad Campaign
$10,000



$127,000
Las Vegas_Magic_2/14-2/16 2011
Magic in Las Vegas

Lady Like is going to Magic in Las Vega
MAGIC Marketplace | February 14 – 16, 2011

SUNDAY, FEBRUARY 13: 12PM-6PM (only Sourcing at MAGIC)
MONDAY, FEBRUARY 14: 9AM-7PM
TUESDAY, FEBRUARY 15: 9AM-6PM
WEDNESDAY, FEBRUARY 16: 9AM-6PM
Mandalay Bay Convention Center
3950 Las Vegas Blvd. South
Las Vegas, NV 89119
*Featuring MAGIC (Including MAGIC Menswear, S.L.A.T.E., Premium and Street 
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109
*Featuring WWDMAGIC, Sourcing at MAGIC and FN PLATFORM
 Las Vegas

Wine Party
Lady Like guests will enjoy the grounds at the Pahrump Valley Winery in Las Vegas

Beautiful Pahrump Valley Winery in Las Vegas, Lady Like Wine Party location

New York
Lady Like will show at Atelier in New York

New York
Wine Party
                                                                New York City Winery
Our New York Wine Party will be held at City Winery
                                                                           Los Angeles


Lady Like will present at the Los Angeles Fashion Market 3/14-3/17
                                        
San Antonio Winery & Riboli Family Wine Estates
Lady Like will host a wine party in Los
Angeles at the San Antonio Winery

              Dallas
Dallas Apparel & Accessories Market 2011
March 24 - March 27, 2011
Women's • Children's • Men's • Western • Bridal • Special Occasion • Southwest Shoe Expo

About Dallas Market Center
Dallas Market Center, the most complete wholesale merchandise resource in the world, has been bringing buyers and exhibitors together for more than 50 years. In Red, you’ll find products representing every category including home furnishings, gifts, decorative accents, lighting, garden accessories, gourmet items, holiday décor, textiles, fashion accessories and apparel. We hold 50-plus markets each year attended by more than 200,000 buyers from across the globe.
Take a peek inside Dallas Market Center and see why we are the most complete marketplace for wholesale retailers. Fashion, floral, home and gift.
See the Video on our site and on YouTube
        Dallas_ Wine Party
Lady Like will host a wine party in Dallas at x10 Cellars

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