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About Lady Like

Lady Like is a brand created by the students in Mr. Mel Grayson's Market Analysis and Presentation class, 2010, The Fashion Institute of Design and Merchandising, LA, CA. Lady Like will not be marketed, or produced, but will be presented, by invitation only, December 13, 2010, FIDM, LA, CA. Team members include:

Lady Like team members: Carla Buchanan, Promotions, / Color & Fabrication Marvin Gordon, Product Development Lauren Treece/ Merchandising , Namita Seksaria/designer, Alicia Relich, Alice (Seunghee) Noh/designer/Mr. Mel Grayson/owner



Sunday, October 31, 2010

Lady Like: Promotion in Motion/Team Deadlines

As Lady Like develops into a brand, there are promotional considerations that will developed along the way.

Lady Like
Team Promotional Guidelines/Nov 1, deadline: Nov 4

1. Personal promotional details
a. your name
b. your image
c. your bio
d. your job at Lady Like
e. any information that you want published, like your web site, blog, etc.
f. a copy of your business card

2. Lady Like Logo and Signature Fabric
Merchandiser: please provide promotional director with the Lady Like logo and signature fabric

3. Guest List
a. compile your evite guest lists, you will distribute these by email, evite will be provided for you.
b. executive guest list (invitations that you will hand deliver) These will be distributed in class before the event, for YOU to hand deliver, only order what you can hand deliver, as these are elaborate. You must give me the NUMBER of executive invitations you want by the deadline, Nov. 4.
c. Paper invitations? If you want them, you must give me number of invitations you need by the deadline, Nov. 4, you will stamp and mail them yourself.
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