Lady Like: Promotion in Motion/Team Deadlines

As Lady Like develops into a brand, there are promotional considerations that will developed along the way.

Lady Like
Team Promotional Guidelines/Nov 1, deadline: Nov 4

1. Personal promotional details
a. your name
b. your image
c. your bio
d. your job at Lady Like
e. any information that you want published, like your web site, blog, etc.
f. a copy of your business card

2. Lady Like Logo and Signature Fabric
Merchandiser: please provide promotional director with the Lady Like logo and signature fabric

3. Guest List
a. compile your evite guest lists, you will distribute these by email, evite will be provided for you.
b. executive guest list (invitations that you will hand deliver) These will be distributed in class before the event, for YOU to hand deliver, only order what you can hand deliver, as these are elaborate. You must give me the NUMBER of executive invitations you want by the deadline, Nov. 4.
c. Paper invitations? If you want them, you must give me number of invitations you need by the deadline, Nov. 4, you will stamp and mail them yourself.

About Lady Like, an apparel brand created at FIDM

Lady Like is a brand created by the students in Mr. Mel Grayson's Market Analysis and Presentation class, 2720, The Fashion Institute of Design and Merchandising, LA, CA. Lady Like will not be marketed, or produced, but will be presented, by invitation only, December 13, 2010, FIDM, LA, CA. Team members include:

Lauren Treece/ Merchandising  ltreece@live.com

 

Lauren Treece: Originally from Kansas City, Missouri, I moved to Los Angeles in January of 2010 to begin my Professional Designation in Apparel Manufacturing Management.  I am now ending my endeavor at FIDM with a 3.5 GPA and a great six month internship with Volcom in their production department. 

In the Lady Like team, I hold the position of Merchandiser.  While most would cringe at the thought of leading a group of people and holding a large amount of responsibility, I saw the position as an opportunity to step out of my comfort zone and expand my abilities. 

As the Merchandiser my main responsibility is leading our group to accomplish our common goal, Lady Like.  I keep in contact and work closely with all departments of the business from beginning to end.  The first thing I did was create a merchandising calendar to set trade shows and layout each step of the creating the line.  Then I worked with the Designers and Colorist to decide silhouettes, color choices, fabric choices and price points.  I also worked with sales and production to confirm projected sales, total cost investment for each season, need request of buyers, and manufacturers/ vendors.  

 Carla Buchanan/Promotions roxygs1@hotmail.com

Carla Buchanan

I am into the business of apparel manufacturing. I work in Los Angeles, CA. I have an interest in fashion, to the extent that apparel manufactures manufacture garments that sell to their target market. I believe that efficient PDM, Product Development , is the key to a successful apparel manufacturing company. I understand how social networking is able to make a company more profitable. I have a good understanding of global importing and exporting, and I believe in global economics. I love writing successful business plans. I have a gift of being able to assess, and problem solve for companies.

Shirin AK/ Color & Fabrication 

 

When she is not working, she loves to read, travel and learn. 


Namita Seksaria/Designer/Market Analysis/Sales/Distribution

namita.seksaria@gmail.com

 

 

Responsibility of a designer:
Every shoe, piece of clothing, and accessory on every hanger and shelf at every store has been designed by a fashion designer. Fashion designers examine trends in the kinds of clothing people are wearing, draw designs based on their ideas, choose colors and fabrics, and supervise the production of their designs. Fashion designers may have a specialty, such as clothing design, footwear design, or accessory design. A successful fashion designer must be good at predicting the future. Since it takes between eighteen and twenty-four months for an article of clothing to go from rough sketch to final production, the designer must understand buying trends as they are developing. Therefore, research on fashion trends is an important first step in the design process. Some designers do this research themselves, while others base their designs on research conducted by others, such as industry trade groups. Fashion designers go to trade shows or visit textile manufacturers to select fabrics for their designs.
Once they have picked their fabrics and sketched their designs, fashion designers make prototypes of the clothing using inexpensive materials. These prototypes are tested on fashion models to see if any adjustments are needed. Some designs may be thrown out entirely and the line of clothing narrowed to fewer pieces. Once the designs are finalized, samples of the item are made using the actual materials. These samples are taken to fashion shows or marketed directly to retailers. In recent years, computers have changed the way many fashion designers do their work. Most designers still make their initial sketches by hand, but more and more are using computer-aided design (CAD) software to create designs that can be easily viewed from different angles in different colors on different virtual models. CAD also makes it easier to make adjustments to the original designs.
The scope of a fashion designer's work varies according to where he or she is employed. Fashion designers who work for large design companies usually take the lead in creating designs and choosing colors and fabrics, but they may then supervise others who transform the designs into finished products. Fashion designers in these firms may also be responsible for working with manufacturers and textile suppliers. Fashion designers who are new to the trade, or who work for smaller companies, must often do their own sewing and patternmaking.

Marvin Gordon/Product Development marvinalexander8@gmail.com

Alicia Relich/Designer namita.skesaria@gmail.com

Born in the late 80’s, it was not long before I began matching my socks with my hair ties.  As the years went by and fashion changed, my love for it has only grown.  I knew unquestionably that I wanted to design clothes and have my own label.  I began school at FIDM the summer after I graduated from High School as I was and am still very enthusiastic about getting into the Fashion Industry.  During my time attending FIDM, majoring in Apparel Manufacturing Management, I have learned the ins and outs of running a successful clothing company.  Learning everything from tech-packs, sourcing for materials and services as well as understanding all around business structure along with much, much more has certainly prepared me for the fashion business after I graduate this Fall.

                  Aside from getting an education in what I love, I have also spent time expanding my family - I have one son now and another coming in December.  I have so much to be excited for at the end of this year,  graduating and a new baby; I am thrilled to begin a new time in my life.  In 2011, I plan on developing my own label in woman’s sportswear and, of course, continuing to be a dedicated mom to my children.      

Alice (Seunghee) Noh/Designer/Production
hihi0426@hotmaill.com

Alice (Seunghee) Noh is a creative and organized Apparel Manufacturing Management student at FIDM with the following skills; Word, Power point, Illustrator, Technical sketching, Computerized flat sketching, Tech packs, Designing, Computer grading/marking, Draping, Sewing and Bilingual in Korean and English. Alice already graduated from a university in Korea with a Bachelor degree in Apparel Fashion and Business, but she wants to study more technical knowledge and to develop more expertise because she is really into fashion! Fashion is a passion with her.

After graduation, Alice would like to participate in the work in the fashion field in America because she thinks it is more open and free to designers than Korea, and has a great working atmosphere. After she picks up more experience, she wants to have her own shop with her own brand. Alice is ready to work right away. She is expecting that her dreams are coming true.

 http://www.cyworld.com/shclub0426

Mr. Mel Grayson/Owner

Mr. Mel Grayon, our instructor and owner of our brand, Lady Like.

Mel Grayson - Faculty
FIDM Apparel Industry Management Instructor

Instructor Mel Grayson has had an amazing 40 plus year career in the Fashion and Interior Design industry. As a Costume Designer, Wardrobe Stylist, and Interior Designer, he’s worked with an incredible number of film, television, and music celebrities from the inimitable Eartha Kitt to the cast of ‘80s television favorite A Different World. Currently Mel helps designers take their lines to the next level by advising them on merchandising and creative business practices. “I utilize all the skills and knowledge I’ve acquired and blend it into my teaching,’ he explained. Mel also manages the interior vignettes for Loft Appeal Marketplace at the L.A. Mart, which features antiques, collectibles, and even robots in their ultra-creative room settings, and he does set design for theatrical performances in Los Angeles.

What is a favorite class project?
It’s definitely my Dead Designer Bio project. It gets the students to delve down and find out about the real people who originally created the ideas and concepts that today’s designers are utilizing to produce contemporary fashion. The students are required to give a visual/oral presentation and it’s always an eye opening experience to see them blown away by the drive, dedication, and ingenuity of the past-without computers!

What’s your favorite thing about teaching? 
I love teaching at FIDM because the atmosphere of learning is, for me, intoxicating. I’m paid to do homework; the teaching is free. I love it! And I think that love translates to my students. They know I care and want them to have the skill and dedication to succeed.

What is your approach to teaching? 
It’s what I call “all in”–I’m 1000% committed to give each student all the knowledge I can over the 10-11 weeks of a class. I talk a lot, and in my class my motto is: “The only stupid question to ask is the one you don’t ask me. Ask anything.” If I don’t know, which I usually do; I’ll get the answer for you.

Please Note: The information contained herein was confirmed at the time of original publication. Information was provided by fidm.edu.

                                      Lady Like Logo                                             

created by: Carla Buchanan

This is am image of our school, FIDM, 
Los Angeles, California. 

Our class, Market Analysis and Presentation, Mr. Mel Grayson, insturctor, meets here on Monday mornings, 8:30.

You can find out more about FIDM by clicking on this link, FIDM, The Fashion Institute of Design and Merchandising. 

This blog is hosted by me, Carla Buchanan, Lady Like 
Promotion Director. To see more of my blogs, visit Apparel Manufacturing Management and Celebrity Fashion Trends by Carla Buchanan.


Visit us on Facebook! Lady Like's Facebook page.


Check back with us, as I will be updating this blog often. Things to come: our color story, our flat sketches, our market analysis, our swag bags in progress, and our promotional strategy.


Do you want to contact me? You can email me at roxygs@me.com. Or, just leave us a message on this blog, we would love it.